Scheels is the American sports and outdoor store. The one towards Fort Collins impresses neither by its floor space nor by its parking, but by its cathedral-like interior height referring to the large exterior spaces and the church-like feeling accentuated by the Greek cross shape of the building. Especially since the two-sided ceiling does not block the view, but encourages its soaring beyond the roof towards the heavens. How could purchasing be made more sacred?
The entrance is via one of the branches of the cross, passing under an aquarium of exotic fish. Could this be an expression of heaven? Each one shows a decorative excess magnifying the adventure. One exhibits the seaplane of the crab with golden claws, evoking the only full page in the album where the heroes in difficulty get out of trouble. Another presents the scenography of all the animals of the Rockies in their wild and pure dimension today magnified as everyone’s treasure in everyone’s care. But also referring to the courage of the pioneers who exploited the land. In the third branch, a historical figure answers questions asked by customers about the great moments of America. At the crossroads of the transept, the gradual elevation of the Ferris wheel offers a panoramic view of all the rays concentrating the aspirations and history of the American spirit.
Others photos on request